Model for assessing shopping culture in retail outlets
DOI:
https://doi.org/10.24054/face.v26i1.4450Keywords:
Shopping model, culture, retail stores, consumer behaviorAbstract
The objective of this article is to propose a model to evaluate the shopping culture in retail establishments. For this purpose, the study is based on an exploratory ethnographic and descriptive approach. In this regard, the culture construct was considered as an abstract element that affects human behavior, which can be described and defined in different ways, so a broad review from multiple paradigms was conducted in order to operationalize it. The present research found that the results of Cronbach's alpha for the values scales was 0.90, beliefs, 0.88 and underlying world, 0.76, which provide reliable results on these constructs. Likewise, the results obtained from the principal components analysis indicate that the contribution of the constructs found were for values, 6 factors, explaining 63.4%; for beliefs, 5 factors, explaining 62.5% and the underlying world, 2 factors, explaining 54.9%, of the understanding of the problem posed. In conclusion, it can be affirmed that consumption in the traditional neighborhood store is an active production of meanings and is a place of symbolic exchanges
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